Community Media Access Partnership(CMAP)

The Open Media Globe
Contact Information
Organization Name: 
Community Media Access Partnership(CMAP)
Applicant Name: 
Kathy Bisbee
Address: 
5055 Santa Teresa Blvd. Gilroy, CA 95020
Phone: 
408-846-4983
E-mail: 
kathy@mycmap.org
Website URL: 
www.cmap.tv
Why is your organization interested in increased broadband usage among your members and community: 
CMAP, Community Media Access Partnership, is a non-profit tax-exempt public, education and government access television station and community media and technology center that serves Gilroy, Hollister, San Juan Bautista and Morgan Hill. CMAP is focused on reaching out to populations such as low-income, youth, and providing a forum and educational programs for traditionally vulnerable populations and to represent diverse community voices. CMAP serves rural San Benito and southern Santa Clara counties, which have low broadband penetration. The expansion of CMAP's media services into our rural communities would enable vulnerable populations, such as low-income residents, minorities, English-language learners and at-risk youth, to have access to media production tools, become life-long broadband users, and participate in media and technology trainings.
Demographic Information
Service Area Congressional Districts: 
California Districts 15 and 17
Does your organization serve a federally recognized tribal entities? If yes, please identify: 
No
Does your organization serve vulnerable population groups? If so, please identify: 
Hispanic
English as Second Language (ESL)
Disabled
Low Income
Unemployed
Senior Citizen (55 and over)
Youth
Number of hosehold subscribers: 
15000
Estimated population size of your service area: 
80000
Please provide demogrphic information for the population you serve: 
Gilroy - 58.91% White, 1.80% African American, 1.59% Native American, 4.37% Asian, 0.25% Pacific Islander, 27.73% from other races, and 5.35% from two or more races. 53.78% of the population were Hispanic or Latino of any race. Hollister - 59.11% White, 1.36% African American, 1.13% Native American, 2.80% Asian, 0.18% Pacific Islander, 29.97% from other races, and 5.44% from two or more races. 55.06% of the population were Hispanic or of Latino of any race. San Juan Bautista - 62.30% White, 1.36% African American, 1.23% Native American, 2.65% Asian, 0.52% Pacific Islander, 25.24% from other races, and 6.71% from two or more races. Hispanic or Latino of any race were 47.32% of the population. 18.7% of the population of San Benito county are unemployed. 15.5% of San Juan Bautista's population, 10.4% of Gilroy's population, and 9.5% of Hollister's population are below the poverty line
Supporting Vulnerable Populations
Please describe the specific affirmative steps that your program will take to engage and serve the groups identified: 
CMAP will promote this project in the Hollister and San Juan Bautista communities to recruit new CMAP members, attract non-profit organizations, youth and residents to the media production and training program and fee-based services. CMAP will use newspaper columns, advertisements, community events, newsletters, and email lists to promote the programs. CMAP currently partners and/or provides services with Gavilan Community College, the County of San Benito, the City of Hollister, the City of San Juan Bautista, the San Benito Arts Council, the Community Foundation of San Benito County, the Free Library of San Benito County, the YMCA of the Central Coast, the San Benito Chamber of Commerce, the San Benito County Office of Education, the Hollister Youth Alliance, El Teatro Campesino, Rancho San Justo Middle School, San Benito Behavioral Health, San Benito Community Food Bank, South Valley Housing, and many other community organizations and agencies. These community anchor institutions also serve vulnerable populations, and CMAP will leverage these existing relationships for greater outreach and engagement.
Please describe the ways your center will be accessible to people with disabilities and technologies will be used: 
CMAP is accessible and welcoming to people with disabilities, using web-based tools to assist with learning modalities and in partnering with the community college to provide opportunities to all.
Do you offer, or plan to offer, multilingual training and outreach? If so, please describe and identify languages it will be in: 
Yes. Spanish and English.
Local Drupal Development Commitement
In addition to what the OMF will provide through this grant, we estimate that a successful implementation will require a minimum of 80 hours of local drupal support (through trained staff, contractors, or volunteers).
How many hours of professional drupal development support can you commit to securing between Oct 2010 and Oct 2012: 
200
What is the estimated Cost (or value, if volunteer) of this commitment: 
10000
Current Capitial Equipment Commitment
If your organization already has some or all of the equipment required to implement the Open Media Project, or the capital budget necessary to acquire it, that value will be included as part of your match. If not, grant funds will be used to acquire the equipment you require.
What is the value of current equipment you could dedicate to your local implementation of the Open Media Project? (if equipment is not owned, or available to dedicate to the OMP, enter $0)
Current Webserver: 
2000
Current Digital Broadcast Server(s): 
0
Current Dedicated RAID Storage: 
2000
Other Current Equipment Value: 
6000
If other, please explain: 
Computers
Future Capital Equipment Commitment
If your organization already has some or all of the equipment required to implement the Open Media Project, or the capital budget necessary to acquire it, that value will be included as part of your match. If not, grant funds will be used to acquire the equipment you require. How much Capital Equipment budget could you devote towards the acquisition of the following equipment:
Future Webserver(s): 
0
Future Dedicated RAID Server: 
0
Future Digital Broadcast Server(s): 
20000
Other Future Equipment Value: 
0
Technical and Administrative Support
We estimate that a successful implementation of the OMP will require a minimum of 80 hours of technical and administrative support (through involvement of your ED, bookkeeper, engineer and other staff). Any time contributed will count towards your in-kind match.
How many hours can you commit to securing between Oct 2010 and Oct 2012: 
1040
List each staff member, position, number of hours committed, and hourly wage (or equivalent, if salary): 
Kathy Bisbee - Executive Director Hours Committed: 5 hours per week Value: $6500 Spencer Wilkinson - Operations Manager Hours Committed: 5 hours per week Value: $6500
Video Content Commitment
Partners will be supporting Sustainable Broadband Adoption by addressing the primary hurdle identified by non-adopters: a perception that broadband is not relevant to life, especially in low-income and minority communities. What is the value of the staff time and resources you are willing to devote to supporting the production of video content that will address 'broadband relevance' from the perspective of members from disconnected communities"?
Staff Time: 
10000
Resources/Equipment: 
5000
If other, please explain: 
CMAP's education programs will address broadband relevance, reaching over 250 community members of vulnerable populations in order to create new adoption through digital content creation and distribution.
Broadband Training Program
If you intend to provide training or education, how many people in total will your program(s) reach: 
250
How many hours of training do you expect to provide per person on average for your program(s), through completion of training: 
3
How many Full Time Employee (FTEs) will you employ for broadband and digital literacy training purposes: 
1
Describe the qualifications and training of full time employee instructors of broadband and digital literacy training: 
The full time instructor of broadband and digital literacy training will understand and have experience working with vulnerable populations. The instructor will also be well-versed in broadband technologies including open-source solutions, Web 2.0 technology, and online social media tools.
Job Creation
How many indirect jobs will be created from this project: 
2
How many direct jobs will be created from this project: 
1